SW/TCH was founded by Jennifer and Julia Cohen, who began their journey as stylists. They opened their first boutique in Beverly Hills before relocating to their current location in Bel Air, Los Angeles. For more than 19 years, they have built and nurtured this business with remarkable style and the unwavering loyalty of both clients and brands.

Known for its word-of-mouth following, SW/TCH has quietly become a destination for some of the world’s most discerning shoppers. Perched 1,300 feet above sea level and accessible only by a winding, scenic road, the boutique offers more than just shopping—it delivers a private, elevated experience centered on taste, discovery, and access to the finest heritage houses and emerging designers from around the globe.

Top stylists from around the world shop with SW/TCH, and its devoted influencers and celebrity clients have helped shape defining cultural moments. The archive features rare vintage pieces, extensive ready-to-wear collections, coveted archival runway finds, and constant new drops.

Every corner of SW/TCH is meticulously curated, and the buy is exceptionally strong—this is what has kept clients engaged and loyal for nearly two decades. SW/TCH is more than a boutique; it’s a lifestyle. With sought-after brands, original fine jewelry, private styling, and a clear, unwavering point of view, Jennifer and Julia have created a space where clients feel at home, understood, and inspired.